Privacy Policy

MyPlacard (“MyPlacard,” “we,” “us,” or “our”) provides white-label dispatch software that independent black car and chauffeur operators (“Operators”) use to run their own rider apps, driver apps, and dispatch consoles. This Privacy Policy explains what information we collect through the MyPlacard platform, how we use it, and the choices you have.

This Policy applies whether you're a rider booking a trip (“Rider”), a driver using the driver app (“Driver”), or staff at an Operator using the dispatch console. If you're a Rider or Driver, you're interacting with a specific Operator's branded app, but the underlying platform, hosting, and data processing are MyPlacard's.

Information We Collect

From Riders

• Name and phone number, provided at booking (with or without a full account)
• Email address and password, if you create a Rider account
• Pickup and drop-off addresses for each ride you book
• Payment information, handled directly by our payment processor, Stripe — MyPlacard does not receive or store your full card number
• Ride history, ratings, and comments you leave about a completed trip
• A referral code, if you were referred by another Rider, or your own referral code

From Drivers

• Name, phone number, email address, and driver's license number
• Vehicle information associated with your account
• Real-time, continuous location while your driver app is set to “online,” not only while you're actively on a trip — this is required for dispatch and safety, and is the core reason the driver app is a native app rather than a website
• A profile photo, where an Operator has enabled that feature

From Operators

• Business and account information for staff who use the dispatch console
• Payout and Stripe Connect account details — MyPlacard never holds or stores an Operator's Stripe login credentials, only the connected account identifier Stripe issues
• Branding assets (logo, colors) used to white-label the Rider and Driver apps

Collected automatically

• Standard session and authentication data needed to keep you signed in (a session cookie), managed through our authentication provider
• Basic technical information (such as device type and general error logs) used to keep the apps running reliably

MyPlacard does not use third-party advertising trackers, and we do not sell personal information to third parties.

How We Use Information

• To create and manage accounts, and to book, dispatch, and complete rides
• To process payments, tips, refunds, and driver payouts through Stripe
• To send transactional communications about a ride: booking confirmation, driver assigned, driver arriving, and trip complete (see “SMS Communications” below)
• To calculate fares, apply promo codes, and track referral relationships
• To show Operators their own drivers, vehicles, rides, and payout information
• To maintain the security and reliability of the platform

How We Share Information

We share information only as needed to operate the service, and never sell it. The main recipients are:

• The Operator you're riding or driving with — an Operator's dispatchers can see the rides, riders, and drivers on their own platform; they never see another Operator's data
• Stripe, to process payments, tips, refunds, and driver payouts
• Our SMS provider (Sent), to deliver the transactional text messages described below, once that feature is live
• Apple, through MapKit, to show maps, addresses, and driving directions
• Supabase, our database and infrastructure provider, which stores platform data on our behalf
• A Rider and their assigned Driver see each other's name and trip details, as needed to complete a ride

We may also disclose information if required by law, or to protect the safety of Riders, Drivers, Operators, or the public.

SMS Communications

If you provide a phone number, you may receive one-way, transactional text messages about your own ride: booking confirmation, driver assigned, driver arriving, and trip complete. We do not send marketing or promotional messages by text. Message frequency depends on your ride activity, and message and data rates may apply.

You can opt out of text messages at any time by replying STOP to any message, or opt back in by replying START. Reply HELP for assistance. Carrier delivery isn't guaranteed, and opting out of SMS does not remove you from other necessary account or service communications (for example, email).

Data Retention

We retain ride, account, and payment records for as long as your account is active and for a reasonable period afterward, as needed for legal, tax, accounting, and dispute- resolution purposes. You can request deletion of your account as described below.

Your Choices and Rights

• You can review and update your account information through the Rider or Driver app
• You can remove a saved payment method at any time from your account
• You can opt out of SMS at any time by replying STOP
• You can request access to, correction of, or deletion of your personal information by contacting us at the email below. Depending on where you live, you may have specific rights under laws such as the California Consumer Privacy Act; we honor verified requests consistent with applicable law

Children's Privacy

MyPlacard is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, contact us and we will delete it.

Security

We use industry-standard safeguards to protect the information we hold, including encrypted connections and access controls that scope each Operator, Driver, and Rider to only their own data. No system is perfectly secure, and we can't guarantee absolute security of information transmitted to us.

Changes to This Policy

We may update this Privacy Policy from time to time. We'll update the “Last updated” date above, and for material changes, we'll provide additional notice where appropriate.

Contact Us

Questions about this Privacy Policy or your information can be sent to rcellisii@yahoo.com.